Submit Your Success Story
Overall Style Reminders
□ Keep paragraphs short – no more than 5-6 sentences. □ Keep story to no more than two pages. □ Stick to the facts. Do not interject an opinion unless you attribute it to someone. □ Avoid using passive voice (e.g., “Trainings were provided.”). Use active voice (e.g., “X partner provided Y trainings.”), and be clear about who is doing the action in every sentence. □ Include direct quotes if they strengthen the story. □ Limit use of acronyms. If you use acronyms, spell them out on first mention. □ Use plain language. □ Avoid jargon. Readers often skip over terms they don’t understand, hoping to get their meaning from the rest of the sentence. □ Keep messages simple and concise. □ Avoid broad, sweeping statements (e.g., “There was a noticeable increase in healthy eating habits” or “A significant amount of money was saved”).